Jun 18, 2022
In Welcome to the Forum
I remember asking about 10 people before my speech whether they would prefer to produce high-volume work or high-quality work. Job Function Email List Everyone said, "High quality, of course!" But an intrepid content marketer named Colin quit. Job Function Email List He looked at me and replied simply, "Why not both?" I swear I almost hugged him. (I'm Italian. That's my default greeting for other humans…)I want you to imagine that one content producer. Marketer or other - who amazes you with his ability to make A LOT of things, all very well. Aren't you really jealous? For us to have the opportunity to be that good, we need to start in a much different place than asking, "quality or quantity?" Once we see the Job Function Email List two as juxtaposing ideas - or, worse, the Job Function Email List choices we actually make - we have lost. To the rest of the marketing world, on behalf of us creating content marketers first, allow me to clarify something. Our audience wants lots of quality content. They don't want some things to be done well. They want EVERYTHING well done, all the Job Function Email List time. Audiences crave the things they love. And when they get it, they want more. Job Function Email List And much more. And much more. Audiences crave the things they love. And when they get it, they want more. JayAzo Click to TweetI once asked a journalist friend, "Do you write for quality or quantity?