I don't know when it started, NetEase Cloud Music, which is well-known for its bulk sms service music reviews, has gradually become a gathering place for "late night philosophers" and "youth pain writers". ". The "Net Suppresses the Cloud" ridiculed by the group: UGC is successful, UGC is also lost Heavy metal, DJ or small fresh ballads, or pop songs... No matter what type of song, the comments are inevitably related to negative comments such as unemployment, failure in bulk sms service postgraduate entrance examinations, divorce, alcoholism, etc. "I'm sorry for being born as a human being" We were born broken, and we lived to mend it.” The phrases are everywhere. 1. Changes in user needs The same content has different value appraisals. In the final analysis, it is because of changes in audience groups or changes in audience psychology.
The most active and largest group of online users bulk sms service today should be Generation Z. As aboriginals in the Internet age, they are familiar with the rules of Internet communication, and in the face of Internet information, they will be more rational and immune to the behavior of selling anxiety. At the same time, they are more willing to burst bubbles bulk sms service and fantasies and face reality. Emotional marketing that stays on the surface may no longer work easily for Gen Z. For NetEase Cloud, it is also time to change the marketing strategy of emotional copywriting, enter young people, and tap the real needs of young people. 2. Decreased product experience In 2016, Wang Shimu, former product manager of NetEase Cloud, said: "Before doing the comment function,
I saw a report that only 5% of users read comments in the bulk sms service past, but now 50% of NetEase Cloud users read comments." It can be seen that the song comment function is important to NetEase Cloud Music and NetEase Cloud Music. For users, NetEase Cloud is not only a software for listening to songs, but also a social community based on music as a carrier. Today’s comment area is occupied by endless copy-paste and fuss-free copywriting. In order to gain bulk sms service popularity, stories are made up, negative emotions are spread, and high praise comments are copied in large numbers, resulting in serious homogenization of the content of the entire comment community and negative emotions. flood. This kind of commentary atmosphere is no longer the atmosphere that users liked and Amway everywhere. Users who have real expressive needs are no