Forbes. In a commercial . Again criticized the lack of women in managerial roles. Heinz. Through an instagram marketing strategy. Tried to Phone Number Database spread the word about domestic abuse in indonesia . Consumer product companies are also crucial to this transformation. A change that goes beyond a few ads. Marketing. An area dominated by women everything seems to indicate that women have an increasingly important control Phone Number Database of the marketing strategies of brands. This is suggested by a new study by the firm Phone Number Database reynolds . According to the company. During the first half of 2019. 48 percent of cmo hires ended up giving the position to a female expert. This figure is the highest that has been recorded since the second half of 2017 on a global scale.
In this market. 56 percent of new high-level marketing hires were for female experts. Natural and industrial resource firms also have a high Phone Number Database commitment to gender parity. In this sector. 55 percent of cmo positions were held by Phone Number Database professionals. It is not mentioned which sector was the most backward in this regard. A future in the hands Phone Number Database of women it is not surprising that companies are so committed to gender equality in their companies. In fact. Outside of marketing. There are other industries and areas that have also Phone Number Database redoubled their commitment to bringing more women into relevant positions. In esports . Bumble proposed creating an all-women professional team.
Also since 2016. It has been stated that the Phone Number Database presence of more professionals in the brand teams is beneficial for the business. What would a female-led future of marketing look like? Certainly the possibilities are interesting. For starters. Brands would have less trouble trying to reach certain key populations. Currently Phone Number Database estimates that. Internationally. The female segment dominates up to 80 percent of total purchases. Companies frequently lose sales opportunities by not being able to adequately connect with this segment. But new visions could also be given to business strategies. Currently. All marketing experts are engaged in a battle to develop new standards and strategies to outperform their rivals.